The big picture.
VP of Marketing with 15+ years of strategic leadership directing teams to hit revenue targets via brand, go-to-market messaging, and metrics-driven performance marketing across global multi-product, PE- and VC-backed SaaS businesses. Proven operator in scaling and simplifying messaging, demand generation, audience growth, and revenue expansion — trusted partner to CEOs, GMs, and Boards.
Where I've built.
VC-backed B2B SaaS Training Platform for Skilled Trades · ~$45M ARR · ~240 employees · Reporting to CEO & CRO
- Designed end-to-end marketing strategy and KPI accountability framework for a multi-product SaaS platform spanning 11 ICP verticals and multiple buyer personas.
- Owned and governed a $1.5M performance marketing budget across paid digital, ABM, events, content, and lifecycle — with full CAC, pipeline, and ROI visibility.
- Built scalable ABM engine for enterprise segment, exceeding top-of-funnel targets by 50% and generating $8M+ in qualified pipeline.
- Established cross-functional operating rhythms across Marketing, Sales, and Finance, improving lead velocity by 25% and enabling accurate board-level forecasting.
- Built upsell and cross-sell lifecycle programs with CS team, increasing LTV by $1M through targeted segmentation and retention-focused messaging.
- Mentored and led a 12-person team spanning demand gen, product, lifecycle, field, partner marketing, brand, and PR.
- Drove revenue growth of 45% in year one, 23% in year two (Series C secured), and 15% in 2025.
PE-backed SaaS ATS Platform · $250M+ Revenue · ~850 employees · Reporting to CMO · North America & EMEA
- Built and scaled enterprise and mid-market GTM motions globally, achieving 63% pipeline growth.
- Launched Enterprise value messaging and persona-driven ABM campaigns, producing 1,800+ leads and faster deal velocity.
- Developed persona-specific content for CHRO, HR Ops, and Talent Ops stakeholders across digital ads, webinars, nurture, and field events.
- Ran win/loss program to derive competitive intelligence that directly influenced the enterprise product roadmap.
PE-backed ERP for Supply Chain Verticals · $1B+ Revenue · 3,500 employees · Reporting to CMO
- Owned global GTM positioning for Prophet 21 ERP and partner ecosystem; drove SaaS migration from on-prem to cloud — achieved 166% of migration targets.
- Created competitive campaigns generating 200+ MQLs and improving win rate from 45% to 53%.
- Promoted from Head of Distribution Product Marketing to Global Head, growing team from 3 to 16.
- Spearheaded messaging, launch playbooks, sales enablement, battle cards, and pitch decks across Sales and CS.
VC-backed AI-enabled SaaS Pricing Software · ~$40M Revenue · 180 employees
- Launched flagship eCommerce product, Cart IQ, and led GTM expansion into new distribution market.
- Directed ABM campaigns and sales enablement — produced 74 new prospects resulting in $1M+ in revenue.
Hardware Manufacturer · ~$20M Revenue · 23 employees
- Rebranded the company and launched first formal VAR channel training program across 45+ global partners.
- Generated 48 new prospects and drove higher education adoption through a student competition campaign.
Outsourced Sales Services Provider · $35M Revenue · 600 employees
- Built a 6-person marketing team from scratch and developed a full marketing plan with C-suite buy-in within 5 weeks.
- Grew company sales 20% through entry into new verticals; rebranded company and secured 3 new clients in the $9.3B healthcare tech market.
$75B+ Global Technology Company
- Launched branded education solution for K-12 and developed Dell's first digital lead nurture programs for large enterprise IT buyers.
- Led partner marketing for large enterprises, driving partner revenue growth by 20%.
- Received three promotions across innovative and demanding marketing roles.