GroundUp GTM · Services

What I offer.

Tailored engagements built around your stage, team, and growth goals. No off-the-shelf frameworks — just targeted work that moves the needle.

Service 01
GTM Strategy & Positioning

Most GTM strategies fail because they try to be everything to everyone. I help you define a tight ICP, build a differentiated market position, and create a messaging hierarchy your sales team can actually use.

What's included:
  • ICP definition and buyer persona development
  • Competitive landscape analysis and positioning map
  • Messaging hierarchy and value proposition framework
  • Category design and narrative development
  • GTM launch playbook
Typical engagement: 6–12 weeks
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Service 02
Demand Generation Buildout

Pipeline doesn't build itself. I design and launch full-funnel demand programs — from ABM to lifecycle — with clear CAC, pipeline, and ROI accountability built in from day one.

What's included:
  • ABM program design and target account selection
  • Paid media strategy (LinkedIn, Google, retargeting)
  • Lifecycle and nurture program design
  • Field and event marketing strategy
  • Pipeline reporting framework and attribution model
Typical engagement: 3–6 months
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Service 03
Product Marketing & Messaging

Your product is great. The question is whether your market knows that — and whether your sales team can articulate why. I build the product marketing foundation that closes deals.

What's included:
  • Launch playbooks and go-to-market plans
  • Sales enablement (decks, one-pagers, battle cards)
  • Buyer-persona-specific content strategy
  • Win/loss analysis and competitive intelligence
  • Pricing and packaging messaging
Typical engagement: 4–8 weeks per launch
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Service 04
Fractional CMO / Marketing Leadership

Not every company is ready for a full-time CMO — but every company at scale needs strategic marketing leadership. I embed as a fractional CMO, owning strategy, team, and board reporting.

What's included:
  • Weekly executive presence and decision-making
  • Marketing team hiring, structure, and management
  • OKR setting and pipeline accountability
  • Board and investor reporting
  • Cross-functional alignment (Sales, CS, Product)
Typical engagement: 3–12 months, 2–4 days/week
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Service 05
Marketing Audit & Roadmap

Before you accelerate, you need to know where you're leaking. I conduct a structured audit of your marketing operations — from funnel performance to tech stack to team structure — and deliver a prioritized roadmap.

What's included:
  • Funnel performance and attribution analysis
  • Messaging and positioning assessment
  • Martech stack and process audit
  • Team structure and capability gap analysis
  • 90-day and 12-month strategic roadmap
Typical engagement: 3–4 weeks
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